Native Advertising Gold for Belgium

MEDIAZINE cover nov 17The Native Advertising Awards is the biggest award program for native advertising in the world. The awards aim to acknowledge and reward great native advertising and to promote inspiring, effective and creative work that helps organisations worldwide achieve their goals and tell great brand stories in a non-disruptive way. The winners were announced at the Native Advertising DAYS 2017 in Berlin on November 9th.

In the category Best use of Print Media, advertiser Mediamarkt and producer Mediahuis took the Gold Award back to Belgium for their MEDIAZINE customer magazine.

The Award for Most Effective Campaign was won by Deutsche Post DHL Group for their campaign All You Need Is Fresh (the DHL online shopping portal), made by BILD Brand Studio. The same advertiser took home the Brand of the Year Award.

The UBS campaign ‘AI: what it takes to be human’ made by T Brand Studio (NYT) was rewarded Most Creative  Campaign. Overall, the brand studios of large media brands and publishing houses were well represented in the award list.

A curated jury from across the industry has chosen this year’s winners based on native advertising work entered in categories covering the most important aspects of native advertising such as strategy, organisation, formats and channels. The jury counts experienced native advertising professionals.

You can see all the winners in the 31 categories at the Native Advertising Institute website (click here).

See all jury members and get more information on the awards here.

About Native Advertising Institute

The Native Advertising Institute is dedicated to helping marketers become successful with native advertising. By providing insights and tools such as case studies, best practices, how-to guides and analysis from industry insiders as well as research and ebooks. Native Advertising DAYS is the first conference in the world dedicated exclusively to the field of native advertising and attracting a number of prestigious speakers, brands and publishers.

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