Also read: Les 5 sens : les magazines odorants
The agency used a print ad that would give people a Pavlovian response of sorts to catch car buyers at the moment that matters most. The copy reads “If you’re thinking about a new car, think about Liberty Mutual. We customize your car insurance so you only pay for what you need.”
The ad will run in the April 28 issue of the Chicago Sun Times.
Source: The Drum