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FIPP awards outstanding magazine media research

From all the entries seven studies were put on a shortlist by the Research committee of the FIPP (the worldwide magazine media association). Global media companies Bauer Media, Gruner + Jahr, IPC Media and Meredith Corporation have been acknowledged at the FIPP Research Forum in Hamburg. In addition, the national magazine associations of Australia, Canada and Spain have also received recognition for research excellence. Click here to the FIPP site.
This year saw not entries from Belgian companies but last year the highest award went to Belgium for IP Plurimedia’s media experience study. Click here for the presentation
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Keep an eye on our magazinemedia.be website during the summer months as we will go deeper into details of the award winners with relevance to our Belgian market.
GOLD AWARDS
– Gruner + Jahr, Germany
‘Cross Media Success Barometer’
“This system shows how, in the 21st century, different media channels unfold their full potential impact only in interaction with each other.“

– IPC Media, UK
‘Connected Consumers’
“[..] shows that all of magazines’ platforms – print, websites, tablets, smartphones and social media – play significant roles in influencing consumers through all stages in the path towards purchase.”

– Magazines Canada
‘Media Connections Study’
The study deals with multiple aspects of the case for magazine media, bringing earlier evidence up to date and contributing new insights

– Magazine Publishers of Australia
‘Magazine Audience Performance Predictor: mapp’
“The greater precision promised by this development means that the link between magazine advertising and advertisers’ product sales will be measured more efficiently, resulting in more accurate – and higher – estimates of magazines’ return on investment.”

SILVER AWARDS
– Asociacion de Revistas de Informacion (ARI), Spain
‘Atenea Digital’

– Bauer Media, UK
‘Heat – A Journey Into Neuroscience’

– Meredith Corporation, USA
‘Magazine Advertising Drives TV Viewing’